Love Hemp Group (OTCQB: WRHLF) and its London-based CBD company, Love Hemp, have landed a blockbuster 5-year deal that names Love Hemp the official Global CBD Partner of the widely popular UFC (Ultimate Fighting Championship) organization. It’s an agreement that will generate the kind of exposure that most companies can only dream about. The multi-million-dollar global partnership between Love Hemp, one of the UK’s leading CBD and Hemp product suppliers, and the UFC, the world’s premier mixed martial arts (MMA) organization and the largest Pay-Per-View event provider in the world, will present an incredibly influential platform to help Love Hemp reach a global audience.
Since last year, Love Hemp has been pushing all the right buttons as it continues its disciplined campaign to build not just an impressive company, but a well-known, globally recognized brand in the CBD industry. Love Hemp will now join familiar names like the energy drink company, Monster Energy, and DraftKings, the daily fantasy sports contest and sports betting operator, as global partners of UFC.
This partnership with the $7 billion UFC organization is yet another well thought out action that should take Love Hemp in exactly the right direction it needs to head in order to expand its industry footprint around the world, and strategically, it’s a move that should put the company’s global brand awareness campaign in overdrive—making it quite possibly the most substantial deal Love Hemp has penned to date.
Senior Vice President of Global Partnerships for the Las Vegas-based UFC, Paul Asencio, said, “We’re thrilled to collaborate with Love Hemp to promote a growing, respected CBD brand that could become a global leader in this category over the life of this partnership.”
Tony Calamita, Love Hemp’s Chief Executive Officer (CEO), has been directing the impressive journey that his company has been on since the COVID-19 pandemic forced Love Hemp to completely reimagine reaching costumers and driving consumer growth just to survive while the world was locked down. The brand strategy that Love Hemp implemented has worked and the growth that it has seen over the past year has been monumental. But, while the company continued to find new ways to engage consumers and to grow its product offerings in the UK, the CEO always expected to further expand the Love Hemp’s brand throughout the UK, Europe, and North America.
Love Hemp’s hard work has paid off exponentially, but even Calamita realizes just how valuable this deal with UFC is to Love Hemp, “The marketing opportunities that this relationship provides will put us in the top tier of major international CBD brands. We will use the UFC’s global reach to position Love Hemp as a trusted, premium CBD brand which we will now begin to roll out in all key international markets.”
Beginning June 1, Love Hemp’s brand, which represents over 50 products, including oils, sprays, edibles, cosmetics, and vapes, each available in multiple sizes or applications, and currently available at over 2000 retail listings, will enjoy greater visibility than ever. UFC announced that Love Hemp will have numerous branded integrations within UFC content on digital platforms, including social media, as well as within programming on UFC FIGHT PASS®, the world’s leading streaming service for combat sports, which delivers exclusive live events, thousands of fights on-demand, and original content to fans around the world. Love Hemp branding will also be prominently integrated into the UFC Performance Institute in Nevada.
Love Hemp added that the sponsorship agreement between the two entities will allow Love Hemp to access UFC’s physical and digital assets, as well as marketing opportunities that include the usage of UFC’s trademarks, logos and UFC brand.
The many advantages that a relationship with the UFC offers, can be spelled out in numbers alone. The UFC is truly a global organization with more than 625 million fans worldwide and 142 million social media followers. UFC produces and broadcasts more than 40 live events each year to a global audience in 175 countries and territories, in 40 different languages. The company’s programming reaches approximately 900 million television households.
Love Hemp has always taken educating the public on CBD use seriously, so having its brand integrated into the UFC Performance Institute is an ideal way to deliver its message to so many professional athletes. For the UFC, this is a deal that signals to its athletes that the organization wants to play a prominent role in helping to educate them on CBD use and the role it plays in athlete health and injury recovery.
UFC’s Paul Asencio, when discussing the role of Love Hemp’s branding being prominently integrated into the UFC Performance Institute, said, “We know many UFC athletes, fans, and general fitness enthusiasts use CBD for training recovery purposes, and we want to work closely with Love Hemp to continue to educate ourselves, athletes, and consumers on the efficacy and best use of CBD products.”
Love Hemp couldn’t have found a better global partner with a more established and expansive reach than the UFC has, and as Tony Calamita puts it, it’s a 5-year relationship that will kickstart the company’s strategy aimed at cementing Love Hemp as a globally recognized brand.
To learn more about Love Hemp Group visit: https://www.lovehempgroup.com or https://www.worldhighlife.uk
To learn more about Love Hemp’s products visit: https://www.love-hemp.com
For direct questions, call their toll-free number in North America: 1-888-616-9745
About Love Hemp Group
The Company, previously World High Life PLC, was incorporated on January 30, 2019, as an Investment Vehicle. Originally intended to identify opportunities in the CBD and Medicinal Cannabis space, it quickly acquired Love Hemp Ltd., the UK’s most recognizable CBD brand. The listed company recently changed its name to Love Hemp Group PLC as part of its evolving strategy to purely focus on supporting the “best in class” CBD brand as it embarks on a wider expansion of its core business and offering. The Company’s wholly owned subsidiary, Love Hemp Ltd., has over 50 products, including oils, sprays, edibles, cosmetics, and vapes, each available in multiple sizes or applications, and the company currently enjoys over 2000 retail listings in the UK, including leading brands such as Sainsbury’s, Ocado, Boots, and Holland & Barrett.
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